Running a dance studio is a dream come true for you, but that doesn’t make it the easiest thing in the world to achieve. There are lots of things that will need your constant time and attention to ensure your success. What are they? Read on for everything you need to know to have the best dance studio in town.
Bring in Extra Income
Don’t get tied into only holding dance classes at your studio. How about ballet-themed birthday parties or fun corporate events where new hires get to know each other through dance? Get creative and your income will go up dramatically.
Get Your Name Out There
Your community might not know you exist if you never advertise. Get your name out there using flyers or offering one free class to people who sign up for a month. These little things won’t cost you a lot of money, but they can bring in huge amounts of revenue. Word of mouth is another great advertising tool, so ask your clients to share your name with their friends and family. At the same time, consider helping with a fundraiser to broadcast your name or donate classes to a silent auction to make your name known.
Have a Goal
When you have a goal, whether it’s how much profit you want to bring in each month or how many students you want to sign up for your classes, it gives you something to work for. Reaching a goal is incredibly satisfying and can really motivate you to turn your studio into the best one there is.
Hire the Right People
Even if you love your studio, you aren’t going to be there all the time. You will need days off, vacations or sick days. That means you are going to have to hire trustworthy people to work for you that are nearly as invested in the operation of your studio as you are. Your staff can make or break your entire studio, so take lots of time to research your prospective hires and be sure you choose the best person for the job.
Don’t Forget to Network
You can certainly spend all your working hours in the studio building your business, but you can also get out there and network. Join groups of other dance studio owners and meet up to discuss things and commiserate. You can get some really good ideas for your studio this way and can get back into the office recharged and ready to grow your business. This is also a great way to have some people on speed dial to call when you need tips or advice.
Running your own dance studio won’t be easy, but it will be totally fulfilling. Keeping everything straight will be a challenge, so you’ll need a good studio manager software program like The Studio Director to keep all of your important data in one easy place. That includes client names, your mailing list, and the results of your events and advertising campaigns. That way, you can see what works and what doesn’t so that the office end of things runs smoothly and efficiently, leaving you plenty of time for the other things that matter – like dancing.
